
👋 Hey, I'm Juanchi!
A Buenos Aires based Product Designer & Design Engineer
About me
I'm a graphic designer turned developer. I've pretty much gone through every branch of design (branding, packaging, pre-printing, web, etc. –you name it) until I stuck with web & product.
I co-founded & led my own design agency for 7+ years and then I switched to corporate as a product designer for the last 4 years.
I live in Buenos Aires, Argentina with my wife Belu, our 2 dogs (Olivia & Arturo) and our soon-to-be-born baby girl Margarita 🌼.
I love cooking, playing guitar, videogames and taking long walks with my buddy Arturo.

Olivia in the fjords of Norway

Olivia & Arturo

The whole fam

Me looking all cool during Hogmanay 2020
Margarita (expected 08/23)
Introvert
Extrovert
Design process
Discovery
Definition
Development
Even though I have experience going through the entirety of the design process, I'm most comfortable and enjoy the most going from the final stage of definition to execution.
🦸♂️ Superpowers
I really enjoy learning new things. Throw any challenge at me and I'll try my best to master it.
🪨 Kryptonite
With great power comes great responsibility. Sometimes I'll take way too long to try to make the thing work.
👍 Get better at
AI, coding, playing guitar.
👎 Don't get better at
Sports, user research and interviews.
🕗 Productive hours
I'm most productive during the mornings, but sometimes the creative juices start flowing very late at night.
Talk to me about
Book recommendations

The Last Wish
Andrzej Sapkowski

The Lord of the Rings
JRR Tolkien

The Pillars of the Earth
Ken Follett

The Last Kingdom
Bernard Cornwell

Caesar's Druid
Claude Cueni
My desert island playlist
Pink Floyd,
Led Zeppelin,
Megadeth,
Rammstein,
Mumford & Sons,
Wardruna,
Amon Amarth,
Turisas